Creation · Future 　　Nowadays, high technology is developing fast, people attach more and more to life and humanity as well as living quality, the development of technology is the foundation for harmonic people and society, additionally, it can also improve the living condition. With electronic technology, people have learned high to enjoy life and work, how to control the nature, therefore, the whole society is energetic: inject the society with humanity, bring order to chaos, bring beauty to wild, bring civilization to vulgarity and bring energy to solitude. When the nationality is integrated into the industry times, integrate the society into a united family in the aspects of materials, culture and behaviors. The integration of nations enables people in different countries and different nationalities to work together, collect the scattered wisdom and energy, connect the world with technology and culture; human will be completely integrated in such aspects as materials, culture and functions, including the global traffic network, communication network and integrated production and consumption system, then there isn’t any barrier for the communication of the whole society. Create what people didn’t imagine, we apply advanced technology to the social productivity, integrate electronic science into social life, the communication and connect of people with electronic technology promotes the development of the society and brings the whole society to the wider world with brighter prospect. --- It is our vision and mission and our eternal pursuance as well.

Corporation Philosophies 　　Corporation Target: Establish Top Corporation, Create World Brand 　　Corporation Mission: Innovate Technology, Share Value 　　Corporation Principle: Create Quality Products, Satisfy Different Requirements 　　Operation Philosophy: People-Oriented, Harmonic Development 　　Corporation Spirit: Dedicated, Sincere, Innovative and Excellent 　　Service Philosophy: Accordant, Sincere and Warm 　　Operation Principle: Professional Operation, Scientific Management 　　Quality Principle: Constant Improvement, Customer Satisfaction 　　Management Philosophy: Self-Discipline, Standard, Factual and Fair 　　Talent Philosophy: Knowledge Creates Value, Talents Create Future 　　Viewpoint on Benefits: Create Profit and Share Benefits 　　Viewpoint on Value: Exert Capacity, Improve Self 　　Life Principle: Responsible Equal, Faithful and Valuable 　　Behavior Principle: Strict, Initiative, Effective and Surpassing

Brand Philosophy    A. Corporation Position: international brand, devoted to achieving the first in Chinese electronic counter industry and famous brand in stationary industry. B. Marketing Strategy: international brand strategy. C. Brand Position: promote the development of counter with leading technology in China, promote the healthy development of stationary products with top quality. D. Brand Essence: reliable quality E. Brand Value: life quality, easy, fashionable, healthy, leading fashion F. Brand Personality: active, self-confident, professional and sincere. G. Brand Benefits: durable, convenient, fashionable, easy and environmental protection H. Brand Property: professional quality, matured technology and moderate price I. Brand Slogan: create future K.L.T.      “K”: “Speed”---the market is constantly changing, occupy the market with speed.      “L”: “Flexible”---being flexible, conform to the market, win the market with flexible policies.      “T”: “Lucky”--- good luck. Market Position of the Products: K.L.T. products are guided by the 4C Theory (Customer’s Requirements, Customer Acceptable Price, Convenience and Effective Communication with Clients), focusing on the product concept, package, style, color and price, emphasizing in creating the brand value of “life quality, easy, fashionable, healthy” and gradually establishing K.L.T. famous brand image. Currently, K.L.T. Company possesses four brands --- “K.L.T.”, “Eastalent”, “Aomega” and “Aiqier”. A. “K.L.T.”, high quality, moderate price, constantly promoting new products and improving the image. B. “Eastalent”, outstanding quality, moderate and low price, constantly promoting quality products with low products and impacting the market. C. “Aomega” pen, for office business market. D. “Aiqier” pen, for student market.